Telos Announcement

Tim Vanderhook, CEO of Viant and Yan Liu, CEO of TVision, on what this means for TV advertising.

“Every advertising platform measures its own performance today, which makes it difficult for marketers to understand what’s actually working. With TVision, we are introducing objective attention signals directly into our buying platform—giving advertisers, for the first time, a true market-wide view of how their advertising performs, free from any platform’s self-attribution bias.”

Tim Vanderhook
CEO, Viant Technology

Why This Changes Programmatic Buying

TVision adds a critical attention signal to Viant's Intelligence Layer, creating a continuous feedback loop where viewer engagement flows directly into planning, buying, and optimizing advertising campaigns.

  1. Smarter inventory valuation
    TVision's advanced computer vision and Automatic Content Recognition technology captures genuine viewer engagement across the entire ecosystem scoring at the app, show, scene, pod, and spot level — so you bid on impressions based on real engagement, not just delivery.

  2. A new metric: attention-adjusted CPM
    A first-of-its-kind metric that weights cost against verified human attention — marketers can now make buying and allocation decisions based on truly objective data.

  3. Clearer path to Results
    No more reliance on platforms measuring their own performance — advertisers now have a single, independent view of attention enabling them to optimize spend toward impressions that are actually seen.

In the News

Press Release

Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform.
The official announcement from Viant and TVision leadership on the acquisition and what it means for advertisers across CTV and linear.

Adweek Exclusive

Why Viant's Bet on Attention Data Could Reshape How CTV Gets Bought.
Adweek goes deep on the deal — the market forces driving it, what it signals for the attention economy, and how buyers should rethink their measurement approach.

The trifecta TV advertisers have been waiting for

Identity. Context. Verified attention. One independent platform.

Enabling advertisers to confidently direct spend toward the ad inventory that truly performs and delivers optimal outcomes.

  • Household ID
  • IRIS_ID
  • TVision attention data