# Programmatic Travel Advertising Services

Whether it's business or leisure travel, driving or flying to a destination, Viant helps travel and tourism advertisers reach the right audience and measure the effectiveness of their marketing efforts.

## Our Clients

Strategic data partner integrations allow brands to reach and measure the right audience based on actual travel behaviors.

## Travel Industry Advertising Solutions

With travel data at a household level, Viant’s patented household ID allows marketers to link travel history and physical visits, closing the loop on actual visitation and attribution in one unified view.

#### Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

- **Depth in Data**: Onboard first-party data or leverage premium data partner integrations to target known travelers based on location, activities or job title across all their devices.

- **Accurate Reach and Frequency**: Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

- **Premium Deals and Inventory**: Access omnichannel scale and custom deals across best-in-class programmatic inventory.

- **Advanced Reporting**: Exclusive Arrivalist premium partnership enables cookieless measurement on CTV, DOOH and Audio.