# Retail Online Advertising Solutions

Ecommerce trends have accelerated the demand for frictionless, personalized experiences. Viant's omnichannel DSP enables brands to meet consumer expectations and gain a holistic view of all advertising efforts to optimize their media investments.

## Our Clients

Strategic data partner integrations allow brands to deterministically reach online and offline retail shoppers.

## Programmatic Advertising for Retail Businesses

With purchase data at the household level, Viant’s patented household ID allows marketers to target and measure based on actual online and offline sales in one unified view.

#### Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

* **Depth in Data**  
Onboard first-party data or leverage direct data partner integrations to message loyalist and in-market shoppers across all their devices.

* **Accurate Reach and Frequency**  
Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

* **Premium Data and Inventory**  
Access omnichannel scale and custom deals across best-in-class programmatic inventory.

* **Advanced Reporting**  
Online and offline closed-loop measurement informs strategic decisions based on actual performance.

## Related Insights

[The Connected TV Measurement Playbook For Marketers](https://www.viantinc.com/insights/blog/ctv-measurement-contribution-over-attribution/)

[Zigging Toward Retail Media? It’s Time For Brands To Zag](https://www.viantinc.com/insights/blog/demand-generation-vs-demand-capture-cpg/)

[Unlocking the Signal: Why Identity Is the New Power Source of the CTV Era](https://www.viantinc.com/insights/blog/identity-drives-ctv-performance/)

[Building What Comes Next in Advertising: Recognized by the BIG Innovation Awards](https://www.viantinc.com/insights/blog/viant-wins-2026-big-innovation-awards/)

[The ROI Reckoning: Why Marketers Are Shifting from Demand Capture to Demand Generation](https://www.viantinc.com/insights/blog/roi-demand-generation/)

[From Genre to Scene: The Next Evolution of CTV Targeting](https://www.viantinc.com/insights/blog/ctv-scene-level-targeting/)

[The Streaming Season Is Just Getting Started: NFL, MLB, and the CTV Playbook](https://www.viantinc.com/insights/ctv-sports-advertising-nfl-mlb/)

## Learn More About Viant’s People-Based Advertising Solution for Retail

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