# Healthcare Programmatic Advertising Technology

Viant helps healthcare, payer and pharma marketers reach consumers and healthcare providers and measure the impact across all channels and devices with a DSP tapping into industry leading data partners and publishers.

## Our Clients

Top brands trust Viant’s cookieless, omnichannel solution to deliver a greater return on ad spend (ROAS).

## Programmatic Marketing Targeting Healthcare Industries

Viant’s healthcare solution aligns brands with data providers and pharma-approved inventory suppliers to connect with desired audiences.

#### Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

- **Depth in Data**: Onboard first-party data or leverage direct data partner integrations to reach audiences based on brand category, condition, specialty or other key insights.
- **Accurate Reach and Frequency**: Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.
- **Premium Deals and Inventory**: Access omnichannel scale and custom deals across best-in-class brand-safe programmatic inventory.
- **Advanced Reporting**: Measure ad effectiveness on driving consumer prescription lift and physician incremental prescriptions.