Healthcare Programmatic Advertising Technology
Viant helps healthcare, payer and pharma marketers reach consumers and healthcare providers and measure the impact across all channels and devices with a DSP tapping into industry leading data partners and publishers.
Our Clients
Top brands trust Viant’s cookieless, omnichannel solution to deliver a greater return on ad spend (ROAS).
Programmatic Marketing Targeting Healthcare Industries
Viant’s healthcare solution aligns brands with data providers and pharma-approved inventory suppliers to connect with desired audiences.
Benefits
Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).
- Depth in Data: Onboard first-party data or leverage direct data partner integrations to reach audiences based on brand category, condition, specialty or other key insights.
- Accurate Reach and Frequency: Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.
- Premium Deals and Inventory: Access omnichannel scale and custom deals across best-in-class brand-safe programmatic inventory.
- Advanced Reporting: Measure ad effectiveness on driving consumer prescription lift and physician incremental prescriptions.