Video Game Advertising Services

As audiences expand and game content becomes more elaborate, Viant helps brands deterministically reach their target audiences through captivating environments and measure the impact of their digital advertising.

Our Clients

Direct integrations with quality data providers allow marketers to identify gamers through offline and online behavior.

Programmatic Gaming Industry Marketing Solutions

Gaming brands leverage Viant’s people-based omnichannel DSP as a holistic solution to reach consumers in relevant and impactful environments and measure their efforts on driving gameplay adoption.

Benefits

• Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).
• Depth in Data: Leverage streaming data and target gamers cross-device by system, genre and gameplay.
• Accurate Reach and Frequency: Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.
• Premium Deals and Inventory: Access omnichannel scale across publishers with non-disruptive mobile and desktop in-game solutions.
• Advanced Reporting: Understand media impact by measuring player adoption, mobile app attribution and know which channel and device pathway provided the best results.