# Programmatic Entertainment Advertising Services

Viant's omnichannel DSP empowers entertainment brands to deterministically plan, execute and measure their digital advertising in one unified view.

## Our Clients

Strategic data partner integrations allow brands to reach and measure the right audience based on actual behaviors.

## Multichannel Advertising Solutions for Entertainment

Household-level data enables marketers to deterministically plan, execute and measure campaign effectiveness across all channels including CTV in one unified view.

#### Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

- **Depth in Data**  
  Onboard first-party data or leverage premium data integrations to deterministically target your best audiences.

- **Accurate Reach and Frequency**  
  Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

- **Premium Deals and Inventory**  
  Access omnichannel scale and custom deals across best-in-class programmatic inventory.

- **Advanced Reporting**  
  Online and offline closed-loop measurement informs strategic decisions based on actual performance.