Consumer Packaged Goods (CPG) Online Advertising Services

For any CPG brand to succeed, they need the ability to link offline sales with online behaviors at scale. It’s more critical than ever to stay ahead of shopping methods and trends.

Our Clients

Direct integrations with leading loyalty card providers generate purchase-based CPG data at scale.

Purchase-Based Targeted Advertising Services

Household-level data enables CPG and Shopper Marketing brands to deterministically target purchasers, execute quality omnichannel campaigns and measure effectiveness across all channels including CTV in one unified view.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

• Depth in Data
  The Viant Household ID matched with loyalty card purchase data provides deterministic purchase-based targeting at scale.

• Accurate Reach and Frequency
  Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

• Premium Deals and Inventory
  Access omnichannel scale and custom deals across best-in-class programmatic inventory.

• Advanced Reporting
  Campaign conversion feed, sales optimization and market share reporting allow brands to optimize in-flight and post campaign based on actual offline sales.