# Programmatic Cannabis Advertising Services

Constantly shifting laws and advertising policies for CBD and Cannabis make it difficult to execute campaigns. Viant's omnichannel DSP enables marketers flexibility when creating and deploying campaigns to address their compliance concerns.

## Cannabis and CBD Advertising Platform

Household-level CBD and Cannabis data enables advertisers to target CBD audiences, gain insights, and measure the impact of their campaigns.

#### Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

- **Depth in Data**: Onboard customer lists or leverage premium data partners to target cannabis consumers or acceptors.
- **Accurate Reach and Frequency**: Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.
- **Premium Deals and Inventory**: Access omnichannel scale and custom deals across sensitive category-approved premium programmatic inventory.
- **Advanced Reporting**: Understand the impact of digital campaigns on CBD or cannabis sales.