# Programmatic Advertising Tools for B2B

Viant's people-based omnichannel DSP gives B2B marketers the ability to link offline sales with online behaviors and harness persistent consumer and household identities.

## Our Clients

Strategic partnerships with top data providers allows brands to deterministically identify business audiences.

## B2B Omnichannel Advertising Services

B2B data from enterprise and small businesses allow marketers to effectively target decision-makers, execute quality media and truly measure campaign effectiveness.

#### Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

**Depth in Data**  
Onboard prospect lists or leverage our direct match data partners to target based on firmographics, job types, technographics and location.

**Accurate Reach and Frequency**  
Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

**Premium Deals and Inventory**  
Access omnichannel scale and custom deals across best-in-class programmatic inventory.

**Advanced Reporting**  
Closed-loop measurement enables a holistic view of the consumer journey, from brand awareness to lead gen conversion.