Programmatic Advertising Tools for B2B

Viant's people-based omnichannel DSP gives B2B marketers the ability to link offline sales with online behaviors and harness persistent consumer and household identities.

Our Clients

Strategic partnerships with top data providers allows brands to deterministically identify business audiences.

B2B Omnichannel Advertising Services

B2B data from enterprise and small businesses allow marketers to effectively target decision-makers, execute quality media and truly measure campaign effectiveness.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data
Onboard prospect lists or leverage our direct match data partners to target based on firmographics, job types, technographics and location.

Accurate Reach and Frequency
Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory
Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting
Closed-loop measurement enables a holistic view of the consumer journey, from brand awareness to lead gen conversion.