# Automotive Advertising Services

With consumers doing much of their auto shopping online, Viant’s people-based insights and omnichannel DSP allow brands to reach these shoppers with customized strategies at every purchase stage as well as measure their media investment.

## OUR PARTNERS

Strategic partnerships with top data providers help brands deterministically identify consumers based on actual vehicle ownership, purchases or in-market behavior.

## Customized Advertising for the Auto Industry

With vehicle purchase decisions and auto industry data at the household level, Viant’s patented household ID gives advertisers a scalable solution to target shoppers and increase their return on ad spend (ROAS).

#### Benefits

- **Viant's cookieless, omnichannel solution** enables greater return on ad spend (ROAS).
- **Depth in Data**: Onboard first-party data or leverage our direct match data partners to reach auto shoppers across all their devices.
- **Accurate Reach and Frequency**: Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.
- **Premium Deals and Inventory**: Access omnichannel scale and custom deals across best-in-class programmatic inventory.
- **Advanced Reporting**: Closed-loop measurement for sales and service at the household level as well as brand lift attribution help auto brands validate their advertising spend.