Automotive Advertising Services

With consumers doing much of their auto shopping online, Viant’s people-based insights and omnichannel DSP allow brands to reach these shoppers with customized strategies at every purchase stage as well as measure their media investment.

OUR PARTNERS

Strategic partnerships with top data providers help brands deterministically identify consumers based on actual vehicle ownership, purchases or in-market behavior.

Customized Advertising for the Auto Industry

With vehicle purchase decisions and auto industry data at the household level, Viant’s patented household ID gives advertisers a scalable solution to target shoppers and increase their return on ad spend (ROAS).

Benefits

• Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).
• Depth in Data: Onboard first-party data or leverage our direct match data partners to reach auto shoppers across all their devices.
• Accurate Reach and Frequency: Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.
• Premium Deals and Inventory: Access omnichannel scale and custom deals across best-in-class programmatic inventory.
• Advanced Reporting: Closed-loop measurement for sales and service at the household level as well as brand lift attribution help auto brands validate their advertising spend.