Advanced Reporting Advertising Solutions

Viant's DSP advanced reporting solutions provide closed-loop Return on Ad Spend (ROAS) and Lift & Incrementality reporting, integrating both online and offline activity.

What Our Clients Are Saying

"Viant's technical capabilities help us to move more programmatically and map to demographics, site conversions, and other data for lift."

DIRECTOR, PROGRAMMATIC STRATEGY, CG BRAND

"Deployed TV campaigns through Viant with advanced reporting conversion lift to improve visibility into reach. The campaigns reported more than 3.4 million site conversions (orders) and more than $98 million in revenue contribution, yielding an overall CTV lift value of 403%."

GROUP DIRECTOR, MEDIA AGENCY

"Our client brand had a change in leadership, and the new executive was more highly technical in their approach. They wanted to see more data science capabilities, which we have been able to bring about with Viant."

SENIOR AGENCY EXECUTIVE

Digital Marketing Tools for Getting the Best ROAS

Viant clients are empowered by a robust cookieless offering of reporting, planning and analytics tools, including Conversions, Foot Traffic, Multi-Touch Attribution (MTA), CTV & Video, Sales & Purchases, Digital Out-of-Home (DOOH) Healthcare and more. Advertisers can also take advantage of custom reporting tools as needed.

CONVERSIONS

With Conversion Lift reports, you can measure both online and offline conversions and optimize your media across Lift & Incrementality, Device, Daypart and Geography.

Reporting Services

  • CTV & Video: Provides campaign insights on CTV or Video advertisements playing across any internet-connected device.
  • Digital Out-Of-Home: Optimize campaigns with performance insights of your DOOH ad spend.
  • Foot Traffic Attribution: Understand the impact of advertising on driving visits to a physical location.
  • Multi-Touch Attribution (MTA): Gain insights into the conversion journey across channels and devices.
  • Sales & Purchases: Optimize campaigns based on direct sales and market share data from integrated partners.
  • Brand Awareness: Gauge the effectiveness of ad spend with brand lift reporting and consumer surveys.
  • Auto: Detailed insights into how campaigns impact automotive sales conversions.
  • Healthcare: Insights into healthcare journeys and Direct-to-Consumer Script Lift measurement.

CONVERSION LIFT REPORTING

Understand the impact of media in driving conversions with conversion lift reporting. Advertisers can leverage ghost bids to create a control group to see the effect of their media in driving incremental conversions and refine optimization strategies.

CROSS-CHANNEL REPORTING

Gain insight into cross-channel campaign performance with reporting capabilities examining delivery and conversions against time for mobile, desktop and television.

FOOT TRAFFIC ATTRIBUTION

Foot traffic attribution reporting utilizes validated location data to analyze how advertising drives traffic to a point of interest.

MULTI-TOUCH ATTRIBUTION (MTA)

MTA helps advertisers strategically allocate budgets across channels and devices to optimize for ROAS, revenue, and conversion rate.

SALES & PURCHASES

Analyze the media served to optimize campaigns based on who was exposed and purchased products.

BRAND AWARENESS

Viant’s Brand Awareness reporting includes Brand Lift and Consumer Surveys to track ad effectiveness and gauge consumer sentiment.

HEALTHCARE

Viant’s integration with PurpleLab offers insights into healthcare journeys and outcomes across patient claims and provider interactions.

LEARN MORE ABOUT ADVANCED REPORTING

For deeper insights into digital marketing and advanced reporting solutions at Viant, contact us to explore customized reporting options.