Viant Acquires TVision

Attention is the New Currency

The Era of Connected TV Advertising

Tell meaningful stories, measure the impact in Today’s Open Web

Go beyond brand awareness and measure your CTV campaigns against key KPIs, like site visits, in-store purchasing and more. Download our latest cheat sheet — Measuring the Impact of Your CTV Campaigns — to learn more.

Connected TV Cheat Sheet

How AI is Transforming Programmatic Advertising

Discover in our latest guide how Viant’s AI-powered tools are helping agencies and advertisers succeed in today’s open web by enhancing their ad buying, campaign performance and return on ad spend.

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A New Opportunity in CTV Advertising

Viant proudly announces our support for IRIS.TV’s mission to standardize content classification and boost premium CTV ad value.

More About IRIS.tv

SUCCEED IN TODAY'S OPEN WEB WITH PEOPLE-BASED ADVERTISING

Execute Omnichannel Campaigns

Real people, all devices, without third-party cookies

Activate First-Party Data

Make Audience Data Actionable for Ad Campaigns

Engage Target Audiences in Emerging Channels

CTV, Digital Audio, Digital Out-of-Home, In-Game and More

Measurement from a Single Platform

Measurement Online

— and Off

learn more about viant’s solutions

Trusted by Leaders Who Demand Results

Brad Ficek, Media Director at 62Above, explains how Viant’s people-based DSP helped prove that upper-funnel channels—like CTV—drive real conversions.

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https://www.viantinc.com/wp-content/uploads/2025/05/Viant_62Above_Sizzle-Edit_FINAL-1.mp4

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Success Stories

All Case Studies

AgencyEnterprisePublisher

[Harrah’s Cherokee Casino Resort Hits…

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](https://www.viantinc.com/insights/case-studies/62above/) [How Viant & AMP Doubled…

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](https://www.viantinc.com/insights/case-studies/amp/) [Viant and Havas Drive Success…

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](https://www.viantinc.com/insights/case-studies/viant-havas-cookieless-test/) [Global Pharmaceutical Company Wins with…

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](https://www.viantinc.com/insights/case-studies/global-pharma-company-ctv/) [Viant’s AI Bid Optimizer™ Tool…

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](https://www.viantinc.com/insights/case-studies/ai-bid-optimizer-casino-brand/) [Performance-Focused CTV Campaign Drives Key…

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](https://www.viantinc.com/insights/case-studies/scale-tv-2/) [National Insurance Company Attributes More…

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](https://www.viantinc.com/insights/case-studies/national-insurance-company/)

BE AT THE FOREFRONT OF DIGITAL ADVERTISING

Reach out today to discover how Viant's people-based advertising technology can give your business an edge.

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