# Insights

Explore our White Papers, Videos, Case Studies and Blog to learn more about Viant’s people-based advertising solution.

#### Whitepapers

Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.

- [CTV Advertising in Action — Streamlining Ad Reach, Buying and Measurement with Direct Access](https://www.viantinc.com/insights/white-papers/data-match-brochure/)  
- [Programmatic for the People: Succeeding in Today’s Media Landscape](https://www.viantinc.com/insights/white-papers/mid-market-agencies-cheat-sheet/)  
- [Personalizing the Care Experience in 2024 Healthcare Cheat Sheet](https://www.viantinc.com/insights/white-papers/healthcare-cheat-sheet/)  
- [Measuring the Impact of Your Connected TV (CTV) Campaigns](https://www.viantinc.com/insights/white-papers/measure-impact-of-ctv-campaigns/)

## VIDEOS

Emerging Formats from VIANT on Vimeo

- A New Way Forward for Digital Advertising from VIANT on Vimeo  
  
  
- What will Replace Third-Party Cookies? from VIANT on Vimeo

### Insight Democratization

At Viant, we believe the New Open Web — what some people are calling Web 3.0 — is about creating the internet we all envision. One where marketers and consumers alike can succeed in a new digital landscape.

### What Will Replace Third-Party Cookies?

A monumental shift is coming to digital advertising and marketers are scrambling to figure out a solution after it happens. We’re talking about the end of third-party cookies. But we’re not really grieving their loss.

### Emerging Formats

Picture this: You’re a marketer and you’ve just launched a media plan that took months to develop. Unfortunately, the initial impact is underwhelming and the campaign isn’t meeting expectations. Saying that, you still believe things could turn around — especially because the plan involved so many hours of hard work.

## Case Studies

- [Viant First-to-Market Measurement: City of Hope — From Impression to Appointments](https://www.viantinc.com/insights/case-studies/viant-first-to-market-measurement-driving-patient-enrollment-hcp-referrals-for-the-city-of-hope/)  
- [Umass Global Drives 1.9x More Student Leads With Viant AI Outcomes](https://www.viantinc.com/insights/case-studies/umass-global-drives-1-9x-more-student-leads-with-viant-ai-outcomes/)  
- [ViantAI Outcomes Improves CPA For MacKenzie-Childs by 2.4x](https://www.viantinc.com/insights/case-studies/viant-ai-outcomes-improves-cpa-for-mackenzie-childs-by-2-4x/)  
- [ViantAI Outcomes Scales Success By 1.1x For Kampgrounds Of America](https://www.viantinc.com/insights/case-studies/viant-ai-outcomes-scales-success-by-1-1x-for-kampgrounds-of-america/)  
- [CTV & Audio Boost Public University Conversions](https://www.viantinc.com/insights/case-studies/ctv-audio-boost-public-university-conversions/)