# Harrah’s Cherokee Casino Resort Hits the Jackpot with 62Above and Viant

#### Results

+ 109% YOY ROOM BOOKING CONVERSIONS

- 87% YOY COST-PER ROOM BOOKING CONVERSION

143% OVERALL FOOT TRAFFIC LIFT

## GOAL

- Elevate performance by focusing on metrics tied to incremental business results
- Drive incrementality in visitor engagement and room bookings

## SOLUTIONS LEVERAGED

- [Foot Traffic Reporting](https://www.viantinc.com/solutions/advanced-reporting/#foot-traffic-attribution)
- [Conversions Reporting](https://www.viantinc.com/solutions/advanced-reporting/#conversions)
- Competitive Conquest Segments
- [CTV/Display Retargeting](https://www.viantinc.com/solutions/advanced-reporting/#ctv-video)
- [Viant Household ID™ Technology](https://www.viantinc.com/solutions/planning-and-buying/household-id/)

## HOW THEY DID IT

To drive awareness, increase room bookings and attract new visitors for their client, Harrah’s Cherokee Casino Resorts, agency 62Above partnered with Viant to create a unique DSP offering, specifically for hotels, casinos and DMOs.

62Above utilized the Viant DSP and Viant’s Household ID™ technology to execute a multi-channel media strategy for Harrah’s Cherokee, including display ads on contextual gambling sites and a 30-second CTV spot aimed at competitive conquest audiences who had previously visited a casino in four key states.

With real-time results available through Viant’s Conversions and Foot-Traffic Attribution reports — the latter report they couldn’t find with other DSPs — Harrah’s Cherokee expanded beyond their traditional KPIs to include conversion lift and actual foot traffic attributed to the media from the campaign. Results showed the campaign achieved a 109% year-over-year increase in conversions for room bookings and 143% overall foot traffic lift, along with a significant decrease in cost-per-visit and cost-per booking.

This was also a groundbreaking win for CTV within Harrah’s Cherokee’s strategic plan. With Viant’s cookieless ID matching, 62Above saw a 313% lift in Harrah’s Cherokee foot traffic for those who were exposed to CTV spots.